Cover letters matter ✉️: It shows to the employer that you went above and beyond (as opposed to doing the minimum).
Keep it simple 👌: Your objective is to get to the next step. Some applicants try to do too much by saying too much.
Make it personalized 📇: Don’t copy paste from one cover letter to the other. Show the employer you took the time to research their company, and that you truly want to work there.
Know what they're looking for 🧐: You have a limited amount of time to keep the reader's attention. Make sure you're putting in the relevant information that they care about.
Details matter📋: Make sure to proofread and even have a loved one review it as well. Employers will check for typos and grammatical mistakes.